11 November 2009

6 Effective Techniques to Generate Life Insurance Sales Leads

To generate life insurance sales leads, you can ask for referrals from family and friends, be active in the community, ask existing clients for referrals, train staff to ask for referrals, establish a relationship with relevant organizations, or you can buy leads from a reliable source.

One of the secrets to success in the business of selling life insurance products is to find a good and steady source of life Insurance Sales Leads. What some people don’t know is that there is more than one way of generating insurance leads. Here are some of the techniques you can try:

Ask for referrals from family and friends

This tip is especially helpful for people who are just starting out in the life insurance leads business. If you don’t have that many contacts yet, you can ask for help from the people you already know such as your family, friends and any other acquaintances you may have. List their names and contact them. While not all of these people may directly need life insurance, they may refer you to someone else who does.

Be active in the community

When you get involved and become more active in your community, people will start to recognize you. And if you contribute something positive and worthwhile, they will begin to trust in your name. Start by sponsoring a youth sports team in your area or help organize or donate to a community event like a barbeque. Establishing your name in the community will help generate life insurance leads in your area.

Ask your existing clients for referrals

Your existing clients can become one of your greatest assets. Be sure to build strong referral pipelines among your client base. You can ask for referrals from them directly after your appointment with them. Or, if they are highly satisfied with your services, they might personally recommend you to their friends and family members.

Train your own staff to ask for referrals

If you have a secretary or an assistant who takes calls for you or manages your appointments, be sure to encourage them to ask for referrals.

Establish a relationship with relevant organizations

Be aware of any organizations and business associations with which you can forge a relationship. Coordinate with these groups as to how you can each help one another. For instance, real estate agents may be able to channel their clients who have recently purchased a house to you. Similarly, you can recommend your own clients to them if they are thinking of buying or selling a property. You can also participate in organizations in your community to broaden your networking opportunities. However, it is important to check whether there are already other insurance agents who have become members in a particular group to avoid redundancy.

Buy leads from a reliable source

There are insurance lead service providers who are ready to provide you with a vast resource of potential clients. For a fee, some websites will give you access to their database of clients. Be sure to pick a credible and reliable website. You can ask your fellow agents or an established insurance agent who has no conflict of interests with you for suggestions.

The bottom line on finding a good source of insurance leads is to be resourceful and diligent in pursuing the opportunities and resources around you.

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